![]() ![]() Develop a system and mindset of constant experimentation.Don’t look for ready-to-use strategies/templates on the internet (those are obsolete).Get the ideas out in the real-world and see what happens. If you keep doing what you’ve always done, how are you going to catch more attention? You also don’t want to spend too much time over-analyzing. Remember, the name of the game is to capture interest. But we’re OK with that because, for instance, one good idea in 2018 allowed us to double the output of our Sales Development team (in terms of opportunities created) in a matter of weeks. What’s even more annoying is usually, the more we think we have a “home run” idea, the more likely it is to fail. This has certainly been true at Growbots – 9 out of 10 of our experiments fail miserably. Given a ten percent chance of a 100 times payoff, you should take that bet every time.” But every once in a while, you’ll hit a home run that in business terms is more like 1,000 runs. “…nine times out of ten, you’re going to fail. I recently came across Jeff Bezos’ quote that fits here just perfectly (while reading David Cancel “The One Thing” newsletter – great stuff, shout out!): To find new ideas you need to be willing to experiment, and more importantly, you need to be willing to fail. In today’s world, ideas become obsolete overnight and you need to be on the constant lookout for new ways of doing things. Why it wasn’t a waste of time and why I’m telling you about thisīecause this is a crucial part of the mindset needed to execute world-class sales & marketing. But do we consider it a waste of time? And why on earth am I sharing with you one of the most failed experiments in outbound sales history instead of giving you some templates that actually work? Our world is increasingly security-aware (IT-wise), because of the hackers and phishing attacks and I’m honestly surprised that so many people opened this email.Īnyway, this experiment failed miserably. In hindsight, it’s quite obvious this campaign had a 0% chance of succeeding in today’s world. *warm reply = person that is interested in hearing more about our solution (recognized by our NLP system) What if, instead of putting our name in this field, we fill it out with the name of our recipient (using simple first_name and last_name custom fields) and try to imitate an email from “future self” recommending our services? Then one of those brilliant “shower ideas” struck me. I started to wonder, is there anything else we can do with it apart from A/B testing “Chris Zawisza” vs “Chris from Growbots”? This particular idea came to my mind when I discovered that our tool allows users to fully customize the “From:” part of an outbound email. we’re 100% sure that it’ll bring us results and our AEs will not starve) and the other 20% are devoted to experiments. Usually, we use the 80/20 rule in our campaigns: 80% of our outbound sales activities are focused on the method that works (i.e. The most effective way we come up with new ideas is through experiments. When rate limited, it will automatically retry at an interval of your choosing.Living by this rule, we are constantly on the lookout for new ways to surprise our prospects and capture their attention. It waits between actions so as to not be blocked by Instagram's rate limits. It can also automatically like media from a given hashtag. It can also automatically like media from your feed. don't unfollow people who you have been following # of days or less (give them a chance to see you followed them before unfollowing) unfollow people who you followed # of days ago (even if they follow you) whitelist of accounts never to unfollow Minimum and maximum ratio of followers to following It has advanced filters to pick and choose which types of accounts to follow/unfollow: The bot is updated fairly often with new features, and the developer is always ready to help. This "bot" can automatically follow all of someone's followers, followings, commenters, or likers for you. Automatic follow/unfollow/like with advanced filters, randomized timers, and more high-tech features.
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